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Be You Brand Live

Be You Brand Live is an annual event, started in 2023 by Ati Grinspun, that is a weekend of inspiration, transformation, and breakthroughs. 

It is a business and life-changing event with inspiring women entrepreneurs. For them to develop new skills, elevate  connections, and achieve more in their personal and business path. 

EVENT EXPERIENCE MATERIALS

THE ASK 

First was to create something for Be You Live 2023. 

It was decided upon we would create: a workbook for the entire event, custom designed stickers, buttons and name tags. 

For the workbook - develop and create a workbook to accompany and enhance the experience for the attendees of Be You Brand Live annually. Ati asked for it to not only be a place where they could keep track of the agenda but also where they could take notes for each speaker and have an easy way to contact speakers. 

For the stickers - have it be something not only for brand awareness but also the event itself.


THE SOLUTION 

Starting off with a creative and strategic development call to discuss, develop, and plan for materials, timeline and creative direction. We discussed layout, goals, sponsorship, with the main focus being how are the attendees going to use the workbook. 

I created a 24 page workbook which included agenda, all speakers - their bios, contact info, and speech title, sponsors, a finally ended with the main goal of how to work with Ati and join her Be You Brand Academy. 

For the stickers I developed unique ones for each year, using Ati's brand colors and aspects of her brand and the location.